Like, at the end of the day, as you mentioned, the influencer move that would probably bring the wave of the other followers.īut at the same time, it's the monetization for some of those- so many of those influencers as well, who perhaps have changed their entire platform strategy. And if TikTok is taking the majority share and that goes away, what would the young teenagers do, start talking to their parents? I don't think so.īRAD SMITH: I mean, look, Rohit, I'm old enough to remember when Kylie Jenner, I think, posted, does anyone else not open Snapchat anymore? Is it as simple as, hey, I guess we're gonna be going back to Snapchat, everybody.
Obviously, there is this only so many hours that you can spend in front of the phone to- while scrolling those videos up and down. And then that would lead to some of the usage going back. I think a larger platform like a YouTube that has shorts or obviously Facebook and Instagram that have their own version of their mini TikToks going there, would be able to find those influencers back onto the platform.
First the influencers, then the followers. The way I would put it is slow migration back to the influencers that they follow. ROHIT KULKARNI: Flooding would be an exaggerated term, Julie. JULIE HYMAN: Of course, stocks don't have a lot to do with whether, you know, 15-year-olds are gonna migrate back the Snap from TikTok, right? So I am curious if this assumption that if TikTok went away tomorrow that people would be flooding to Snap and some of these other services, is that right? Is that how we should be thinking about it?
But sentiment drives stocks and that's what's driving Facebook, Snap, and Pinterest today. Whether that translates into more fundamental improvement, that remains to be seen. That cools off some pressure from the peers from a sentiment standpoint. I feel TikTok is in the hot seat right now. And they are clearly unhappy with the way data restrictions, privacy concerns need to be to some extent satisfied. I feel based on what CFIUS has been working with TikTok over the last two years, the outcome that CFIUS has concluded that this needs to be escalated. I think this is probably still we are still very early with the general jawboning that we expect to have over the next 30, 60, 90 days. ROHIT KULKARNI: Hey, thanks for having me. What do you expect to come of it? And is there anything different this time around? It seems like what is old is new again, as TikTok is really being targeted here in the US. Rohit, great to have you here and get some of your insights on this. BRAD SMITH: The US is doubling-down on its TikTok threats, urging Chinese owners of the app to sell their stakes or risk a total US ban altogether, as first reported by "The Wall Street Journal." But how will this impact other social media giants? Roth Capital Partners Managing Director Rohit Kulkarni joins us now.
0 kommentar(er)
